

Roger Dean, who also illustrated most of the band’s albums, designed a flowing, chunky, yin-yang-y lower-case logo that perfectly captured the bright-speck-in-a-big-universe vibe of the quintessential ‘70s art-rock band.
The Who
The target, perfect for a bull’s-eye band dead-on stuttering about their generation, part mod, part rocker—with that arrow shooting straight up, big and bouncy. And the simple lettering, evocative of The Beatles’ formal font, as if something were being passed along, from one magic bus to another.
The Cramps
Drippy monster-letters evoke The Cramps’ late-night blue-glow punkabilly jitters. No more disco, no more pogo, just the thump and gurgle of “bad music for bad people.”

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